Creative strategy for DTC ecom

Most brands run the same five ads for six months. I find the sixth.

I read your market and your reviews the way your competitors won't — then hand you the one angle worth testing next. The buyer, the format, the proof.

Get a free gap audit → See how it works
The problem

Your competitors aren't out of ideas. They're stuck on one.

Open any brand's ad library and tag what's there — who it's for, what it promises, how it looks, what makes you believe it. Eight times out of ten, most of it collapses onto the same two or three combinations. The same idea in different outfits.

Meta reads those near-identical ads as one. A brand paying for fifty ads gets the reach of a handful — all competing against each other for the same buyer. More of the same doesn't scale. The opening is the angle nobody has tried.

Start here

A free gap audit.

Point me at your brand. You get one specific thing to test next — on one page, with no deck and no obligation.

What you get

I pull your live ads, tag where they pile up, and read your reviews for what customers keep saying that your ads don't.

  • The buyer nobody's talking to yet
  • The angle and format to test it in
  • The proof that makes it land
  • Why it's worth a slot next week
One page. If there's nothing worth testing, I'll tell you that too — and we both move on.

If we work together

The audit is the start, not the pitch. When it turns into ongoing work, the deal is simple and the risk sits with me.

  • Fresh angles every month, not the same ad reskinned
  • A clear read on what to test and what to kill
  • You keep every account, tool and file
The guarantee: I beat your best-performing ad, or you don't pay for the month. confirm terms
How it works

Three steps. About a day.

  1. 1

    Pull

    I pull every ad you're running and tag what's actually there — buyer, angle, format, proof. The pile-up shows itself.

  2. 2

    Find the gap

    I read your reviews and comments for the thing customers keep saying that none of your ads answer. That's the opening.

  3. 3

    Know what to test

    You get one clear recommendation, written so it's ready to brief — not a report you have to decode.

Sample work

How I think, on real brands.

These are teardowns I ran on brands I don't work with, to show the method — not to claim their results. Your audit is about your account, not theirs.

Mushroom coffee · DTC

Ryze

Every ad chased the clean-energy crowd. The reviews were full of caffeine-sensitive women in menopause — a buyer the ads never once spoke to.

Read the teardown Functional coffee · DTC

MUD\WTR

Their own split test already proved it: "2,240mg of mushrooms" beat "rich in mushrooms." The number was winning — and most ads still led with the adjective.

Read the teardown
Who you're talking to

One strategist. Every audit run by hand.

Jimmy, an Adelaide-based creative strategist for DTC ecommerce brands. I trained on the CMB creative-strategy system and run every audit myself — no junior, no template, no outsourced research.

Not the cheapest, not trying to be. The job is one thing done well: work out what your market actually wants, and turn it into ads worth testing.

The next move is yours

See the angle your ads are missing.

A free gap audit, one page, no obligation. Tell me the brand and I'll get to work.

Get a free gap audit →